Tuesday, March 10, 2009

Alice McCall

Alice McCall is the first of four new designers that Cognitive Couture will be featuring this week. Alice has a pervasive collection that definitely mirrors her extensive experience in the fashion industry. She was a high profile stylist who transformed into a designer. As a stylist she was able to truly grasp the psyche of her customer which is more than apparent in her Fall 2009 collection. “I aim to create clothes that are desirable and stand the test of time.” McCall has a playful edge that brings a fresh approach to traditional concepts. Everything she creates, whether it is a Target exclusive, Sass & Bride or her own collection is able to transcend fashion, yet remain fashionable. Her music-infused style offers a sense of freedom to every garment she creates. Her label is a perfect medley of girlish charm and bohemian glamour. McCall was selected as a top new designer because of her progressive collection that is continually rising the bar.

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